List of marketing topics

Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual's or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.

The following outline is provided as an overview of and topical guide to marketing:

Marketing fundamentals

• Business model
• Consumer
• Core
• Core competency
• Customer
  • Customer lifetime value (CLV)
  • Customer relationship management (CRM)
• Economies of scope
• End-user
• Experience curve effects
• Market
  • Market segment
  • Market share
• Marketing
  • Business Marketing
  • Marketing Effectiveness
  • Marketing mix
  • Marketing myopia
  • Marketing orientation, also called customer focus or marketing concept
  • Target market
• Sales
• Salesman
• Sustainable competitive advantage
• Value
  • Value chain
  • Value migration

Branches of marketing

• Sponsorship

Subdisciplines and components of marketing

Marketing paradigms

• Relationship marketing
• Network marketing
• Diversity marketing
• Evangelism marketing

Customer experience management (CEM)

Marketing strategies

• Market dominance strategies
• Porter generic strategies
• Mass customization
• Vendor lock-in
• Scenario planning

Growth strategies

• Aggressiveness strategies
• Horizontal integration
• Innovation
• Innovation strategies
• Profit impact on marketing strategy
• Vertical integration

Marketing warfare strategies

• Defensive marketing warfare strategies
• Flanking marketing warfare strategies
• Guerrilla marketing warfare strategies
  • Guerrilla marketing
• Offensive marketing warfare strategies

History of marketing

• History of advertising

General marketing concepts

Consumer behavior

• Aspirational age
• Aspirational Brand
• Buyer decision processes
  • Prospect theory
  • Loss aversion
  • Decoy effect
  • Time marketing
• Choice Modelling
• Demographics
  • Demographic profile
• Lifestyle
• Maslow's hierarchy of needs

Direct marketing

Distribution

• Drop shipping
• Grey marketing
• Logistics
  • Logistic engineering
• Retail
  • Convenience store
  • Department store
    • List of department stores
  • Dollar store
  • Franchising
  • Retailers' cooperative
  • Shopping mall
  • Supermarket
    • List of supermarkets
• Supply chain
  • Supply chain management
• Wholesale
  • Wholesaler

Retail outlets

Marketing management

• Marketing plan
• Management loose
• Strategic planning
• Implementation and control

Marketing research

Data analysis techniques used in marketing research

• Choice Modelling
• Cluster analysis
• Conjoint analysis
• Cross tab
• Discriminant analysis
• Factor analysis
• Intent scale translation
• Logit analysis
• Multi dimensional scaling
• Preference-rank translation
• Preference regression

Industry or market research

Quantitative marketing research

• Statistical surveys
• Questionnaire construction
• Scales
• Sampling
  • Simple random sampling
  • Systematic sampling
  • Statistical surveys
  • Stratified sampling
  • Cluster sampling
  • Multistage sampling
  • Nonprobability sampling

Sampling

Pricing

• Barter
• Choice Modelling
• Competitor indexing
• Cost-plus pricing
  • Break even analysis
  • Cost-plus pricing with elasticity considerations
  • Markup
• Discounts and allowances
  • Loyalty card
  • Loss leaders
• Geographical pricing and price zoning
• Penetration pricing
  • Price wars
• Joint product pricing
• Price
  • Odd price
• Price discrimination
  • Price skimming
  • Two part tariff
• Price elasticity of demand
• Price points
• Pricing objectives
• Pricing for profit maximization
• Psychological pricing
• Rate of return pricing
• Transfer pricing
• Variable pricing and real-time pricing
• Willingness to pay

Product management

Brand management

• Brand alliances
• Brand equity
• Private brand
• Corporate branding
• Family branding
• Individual branding
• Corporate identity
• Trademark
  • Genericized trademark
• List of fictional brands

Packaging and labelling

New product development

Positioning

Promotion

Advertising

Marketing communications

Publicity

Sales and sales promotion

Services marketing

Services marketing

• Service
• Borderless Selling
• Quality
• Gaps analysis
• Complaints handling
• Experience economy
• Service sector
• Service mark

Persons infuential in the field of marketing

Marketing lists

• List of information technology management topics
• List of international trade topics
• List of product failures
• List of management topics
• List of human resource management topics
• List of economics topics
• List of finance topics
• List of accounting topics
• List of information technology management topics
• List of production topics
• List of international trade topics
• List of business law topics
• List of business ethics, political economy, and philosophy of business topics
• List of business theorists
• List of economists
• List of corporate leaders

See also

Marketing portal

External links

Find more about Marketing on Wikipedia's sister projects:

Definitions from Wiktionary
Textbooks from Wikibooks
Quotations from Wikiquote
Source texts from Wikisource
Images and media from Commons
News stories from Wikinews
Learning resources from Wikiversity

• Marketing dictionary